On The Rocks - D&AD
On The Rocks - D&AD
On The Rocks - D&AD
3D MOTION - STRATEGY
3D MOTION - STRATEGY
Gen Z dream of an exciting and unique lifestyle, but their anxious outlook on the world weighs down these ambitions. 34% of Gen Z are sober curious but the large majority still are set on drinking alcohol.
We are targeting 21-28 year olds who are looking to take those scary first steps into making the most excitement out of their lives, and being their most authentic selves.
The combination of ambition and anxiety leads to Gen Z feeling hopeless and stuck, and not fulfilling the authentic life they desire, which can lead to social and drinking being a substitute.
TESTS
Visuals and animation that showcases the watch as a beautifully crafted peice, made through skill and memories allowing you to remember both the current time, and the golden times. Showcasing it as the perfect companion for whatever the future holds.
A combination of 3D, 2D, traditional textutres and media creates a balance of nostalgia while remaining relevant to Gen Z, appealing to then as well as to parents, guardians, or loved ones of the Gen Z audience.
Visuals and animation that showcases the watch as a beautifully crafted peice, made through skill and memories allowing you to remember both the current time, and the golden times. Showcasing it as the perfect companion for whatever the future holds.
Suntory and D&Ad set the challenge of making On The Rocks Cocktails as the Zero Alcohol drink of choice for Gen Z.
Suntory and D&Ad set the challenge of making On The Rocks Cocktails as the Zero Alcohol drink of choice for Gen Z.
Suntory and D&Ad set the challenge of making On The Rocks Cocktails as the Zero Alcohol drink of choice for Gen Z.
TESTS