Christopher Ward and D&Ad set the challenge of sparking a connection between Gen Z and their watches. This project centres on the emotions and perspectives of time passing, making watches much more than just an accessory.
3D MOTION - STRATEGY - ART DIRECTION
3D MOTION - STRATEGY - ART DIRECTION
Visuals and animation that showcases the watch as a beautifully crafted peice, made through skill and memories allowing you to remember both the current time, and the golden times. Showcasing it as the perfect companion for whatever the future holds.
A combination of 3D, 2D, traditional textutres and media creates a balance of nostalgia while remaining relevant to Gen Z, appealing to then as well as to parents, guardians, or loved ones of the Gen Z audience.
Visuals and animation that showcases the watch as a beautifully crafted peice, made through skill and memories allowing you to remember both the current time, and the golden times. Showcasing it as the perfect companion for whatever the future holds.
A combination of 3D, 2D, traditional textutres and media creates a balance of nostalgia while remaining relevant to Gen Z, appealing to then as well as to parents, guardians, or loved ones of the Gen Z audience.
Visuals and animation that showcases the watch as a beautifully crafted peice, made through skill and memories allowing you to remember both the current time, and the golden times. Showcasing it as the perfect companion for whatever the future holds.
