The aim of this project was to evolve one of the South Coast's longest running clubs into one that can engage and attract younger fans through social media and not only keep up with but go beyond the current competition in their league so they can excel on and off the pitch.
The aim of this project was to evolve one of the South Coast's longest running clubs into one that can engage and attract younger fans through social media and not only keep up with but go beyond the current competition in their league so they can excel on and off the pitch.
BOURNEMOUTH FC
BOURNEMOUTH FC
BOURNEMOUTH FC
MOTION - GRAPHICS - ART DIRECTION
MOTION - GRAPHICS - ART DIRECTION
I needed to communicate the club's rich history and old-fashioned values without keeping them outdated and feeling unprofessional in today's football industry. This was achieved by using rough and complex textures throughout all of the media and combining this with 3D and motion elements to create a unique and recognisable visual identity. The end result was a modernised Bournemouth FC that became relevant to new fans whilst also maintaining the values and themes that existing fans would recognise.
"Not only has Matt been able to project our identity, image and values consistently with his daily graphic output. He has brought artistry and invention to these too.
The result is that our club is at the forefront of SM coverage in the Wessex League and beyond."
- John, Media Manager
I needed to communicate the club's rich history and old-fashioned values without keeping them outdated and feeling unprofessional in today's football industry. This was achieved by using rough and complex textures throughout all of the media and combining this with 3D and motion elements to create a unique and recognisable visual identity. The end result was a modernised Bournemouth FC that became relevant to new fans whilst also maintaining the values and themes that existing fans would recognise.
I needed to communicate the club's rich history and old-fashioned values without keeping them outdated and feeling unprofessional in today's football industry. This was achieved by using rough and complex textures throughout all of the media and combining this with 3D and motion elements to create a unique and recognisable visual identity. The end result was a modernised Bournemouth FC that became relevant to new fans whilst also maintaining the values and themes that existing fans would recognise.
I needed to communicate the club's rich history and old-fashioned values without keeping them outdated and feeling unprofessional in today's football industry. This was achieved by using rough and complex textures throughout all of the media and combining this with 3D and motion elements to create a unique and recognisable visual identity. The end result was a modernised Bournemouth FC that became relevant to new fans whilst also maintaining the values and themes that existing fans would recognise.
"Not only has Matt been able to project our identity, image and values consistently with his daily graphic output. He has brought artistry and invention to these too.
The result is that our club is at the forefront of SM coverage in the Wessex League and beyond."
- John, Media Manager
@mead_photos - PHOTOGRAPHER
+80%
+80%
SOCIAL MEDIA ENGAGEMENT
SOCIAL MEDIA ENGAGEMENT
"THE BEST IN THE LEAGUE"
"THE BEST IN THE LEAGUE"
"THE BEST IN THE LEAGUE"
-BUZZ NEWS
-BUZZ NEWS
-BUZZ NEWS
-BUZZ NEWS
GRAPHICS DUBBED
GRAPHICS DUBBED
GRAPHICS DUBBED
GRAPHICS DUBBED
This project gave me the opportinity to direct my first photoshoot, covering over 50 players and staff in a range of settings, working with a photographer to moodboard, direct and execute photos to be used across all media.
This project gave me the opportunity to direct my first photoshoot, covering over 50 players and staff in a range of settings, working with a photographer to mood board, direct and execute photos to be used across all media.
This project gave me the opportinity to direct my first photoshoot, covering over 50 players and staff in a range of settings, working with a photographer to moodboard, direct and execute photos to be used across all media.
@mead_photos - PHOTOGRAPHER
"Not only has Matt been able to project our identity, image and values consistently with his daily graphic output. He has brought artistry and invention to these too.
The result is that our club is at the forefront of SM coverage in the Wessex League and beyond."
- John, Media Manager
"Not only has Matt been able to project our identity, image and values consistently with his daily graphic output. He has brought artistry and invention to these too.
The result is that our club is at the forefront of SM coverage in the Wessex League and beyond."
- John, Media Manager
"Not only has Matt been able to project our identity, image and values consistently with his daily graphic output. He has brought artistry and invention to these too.
The result is that our club is at the forefront of SM coverage in the Wessex League and beyond."
- John, Media Manager
"Not only has Matt been able to project our identity, image and values consistently with his daily graphic output. He has brought artistry and invention to these too.
The result is that our club is at the forefront of SM coverage in the Wessex League and beyond."
- John, Media Manager
I needed to communicate the club's rich history and old-fashioned values without keeping them outdated and feeling unprofessional in today's football industry. This was achieved by using rough and complex textures throughout all of the media and combining this with 3D and motion elements to create a unique and recognisable visual identity. The end result was a modernised Bournemouth FC that became relevant to new fans whilst also maintaining the values and themes that existing fans would recognise.
This project gave me the opportinity to direct my first photoshoot, covering over 50 players and staff in a range of settings, working with a photographer to moodboard, direct and execute photos to be used across all media.